http://www.waterbrook.org/archives/1369 Wylie, Texas Wed, 14 Apr 2010 23:43:27 -0700 http://wordpress.org/?v=2.9.1 hourly 1 http://www.waterbrook.org/archives/1369/comment-page-1#comment-336 admin Wed, 11 Nov 2009 19:18:38 +0000 http://www.waterbrook.org/?p=1369#comment-336 Kassie - A good suggestion. Billboard advertising philosophy is different than other kinds of ads. You don't typically put a phone number on a billboard unless its an easily memorizable number, like it spells out something. (Which ours definately does not.) With billboards you focus more on name or product recognition. The average commuter will see it 20-25 times in a month. It might be valuable to get a print ad out in the paper or other venue around the same time with the phone number to reinforce the name recognition and offer the phone as another bridge for contact. Thanks for pushing us a bit beyond what we'd already thought. :-) - Jeff Kassie – A good suggestion. Billboard advertising philosophy is different than other kinds of ads. You don’t typically put a phone number on a billboard unless its an easily memorizable number, like it spells out something. (Which ours definately does not.) With billboards you focus more on name or product recognition. The average commuter will see it 20-25 times in a month. It might be valuable to get a print ad out in the paper or other venue around the same time with the phone number to reinforce the name recognition and offer the phone as another bridge for contact. Thanks for pushing us a bit beyond what we’d already thought.
- Jeff

]]> http://www.waterbrook.org/archives/1369/comment-page-1#comment-335 Kassie Day Wed, 11 Nov 2009 18:55:55 +0000 http://www.waterbrook.org/?p=1369#comment-335 Do you think it would be a good idea to put the church office number on the billboard as well? I am sure there are people around here who might not have access to the internet and may need another way of getting information. Just a thought... Do you think it would be a good idea to put the church office number on the billboard as well? I am sure there are people around here who might not have access to the internet and may need another way of getting information. Just a thought…

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